Search results for " Organizational Memory"
showing 2 items of 2 documents
Organizational Memory and Knowledge Transfer in Agri-Food Organization: the Corporate Museum Way
2021
Corporate museums represent an unexplored phenomenon under various aspects. In fact, numerous studies on corporate museum focus on marketing aspects. Although, the first corporate museums appeared in the early 1900s, few studies have addressed this phenomenon from the perspective of organizational memory and the transfer of knowledge. This study fits into this gap in the literature. From the perspective of organizational theory, the study analyzes the phenomenon of the corporate museum as a mechanism for knowledge transfer and organizational memory. To achieve this goal, this work uses a descriptive qualitative methodology, based on the analysis of a public dataset. The corporate museums in…
Corporate Museum and Organizational Memory in AgriFood Organization Sector
2021
The competitive environment is becoming more complex. For this reason, it is called VUCA (Volatile, Uncertain, Complex and Ambiguous). Firms must identify new ways to maintain and increase their competitive advantage. Firms based their competitive advantage on the enhancement of knowledge and innovation. From this perspective, despite the vast literature on KM, corporate museums represent a little observed phenomenon. Corporate museums represent a new mechanism for the enhancement of knowledge and organizational memory. Despite this, studies on corporate museums focus only on the aspects of marketing and corporate branding. Few studies have addressed this phenomenon from the point of view o…